


My Magazine, Digital , is aimed at the new wave of Indi fans. The reason I choose the name Digital is because the new style of music is quite techno and digitally enhanced, so I think the name, Compared with others from the same style is very catchy and Exciting and the style i used is in a digital style font so it goes with the style and genre of the magazine like Kerrang does. Also for the Magazine I choose these specific images the reason I choose these images is because of the way the two lads are looking towards the camera which helps to attract the reader and in the other pictures the way they are dressed and the way they are stood and positioned are appropriate to the article and the text in the magazine, compared to other magazines such as NME this is similar as the front cover is always has the artist looking directly at the camera and has the pictures that are appropriate to the article.
I feel like my Magazine challenges a lot of the typical stereotypes as the colour scheme is Black and Red which is portrayed throughout the magazine and you don’t normally get this is other magazines for example NME has lots of different colours spread all around the magazine. Also my magazine has had a Band choose the font of their name as it will be a trademark for that band, and normal magazine don’t allow them to do this so we are giving the artist a lot of freedom. The questions that are asked are different to the questions of a normal magazine as they are quite humorous and are jovial whereas form a run of the mill Electro rock type magazine you will expect the article to be a lot more serious. But in other ways the magazine is very similar. For Example the picture format, as they are both looking right at the camera on the front cover and in the main page they are having fun and are more fun and in the contents the pictures are making them want to read more about the band.
This is similar to magazines like NME and Kerrang as they do the same style of picture in their magazines.
The Genre of my Magazine is aimed at Electro Style indie, It is aimed at a new age of indie as they style of music is mostly electronic with a rock Core, the reason I choose this genre is because I think this will be a huge genre over this year. The images and Picture help to show that this is aimed at more of an adult style genre as the images are quite aggressive and the style of questions may not be appropriate to a younger audience. this shows that with a Rock style magazine they appreciate the more aggressive side of things.
The type of media store that would stoke my magazine would be things like WHSmiths, and Stores like HMV as, For WHSmiths they store lots of different varieties of magazine, and because my magazine is not too outrageous and no not Hardcore, it would be perfect for that sort of shop, I think they would like to stock this magazine as it is a magazine that would attract a new style of audience and a new type of person, This would appeal to the owners of WHSmiths and make them want to stock the magazine. Also Specialist Stores would want to store them as they are a new genre that lots of people will be getting into so if they have that type of magazine the income off those magazine would be great, and the new style of audience into their shop could increase business massively. So they would want to stock it
My Target audience would be a 25 year old Fashionable male in the class of C2 to D as the adverts in the magazine would be for fashionable and new type clothes with quite outrageous style; this is because it is the type of clothes that the artists wear. Also they should be individualists as they need to be seen as 'different', this is all in Equilibrium with the style of the magazine. This is similar to the way most of the magazines I read as they all try to appeal to their target audience and have adverts that appeal to the style of what they think the reader will like.
I tried to appeal to the younger audience by not using to complex terms and by not over flooding the magazine with boring text and no pictures, so that the younger audience can relate to the band and see and try to copy their style, this is similar to in NME where they try to use as many pictures as they can, this is for the same reason as why I do it, as you need to keep the reader interested. Also the way I wrote the questions is in a more jovial style for the younger audience which again should keep them reading.
The Publications that I used in this project helped to enable all of the ideas that I wanted to come into reality, for example on the front cover the style of writing and the layout was achieved Adobe In Design , and without that system this may not have been possible, also they styling to the pictures is very important to have the computer software as without it I would not have been able to create shading ect.
In the progression for preliminary task I think that I have improved dramatically, the reason for this is because I think the way the design phase went in my planning went a lot better and I had a lot more ideas, Also I think that I knew a lot more about the software I was using so this helped me to create a better more styled magazine. Also the language I used is a lot more appropriate to the target audience. It's also more sophisticated when it needs to be. Another way I think I improved was in the Styling of the magazine as it flows more with the theme's of the magazine and the same style runs through the whole magazine. I also planned more thoroughly for my pieces which helped to create an overall better magazine

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