Main Task - Target audience

My Intended magazine, is going to be based on music which is similar to the styles of NME. NME is a magazine that is primarily aimed at men aged between the ages of 17-30, the average NME reader will spend around £156 pounds on footwear per year, £532 on clothes per year, £1229 on audio equipment per year, £170 pounds on digital cameras per year and spend £66 on DVD's, 69% are male and the average age of the readers are 24 but if they were put into a bracket it would be 15-44, the Majority of this magazines readers are in the C2DE hierarchy, which means they are the normal workers like, students Etc. the readership is 369,000 and the circulation is 40,948 (http://www.ipcadvertising.com/ipc-brands/2009/feb/03/nme)

Matt Jones, my ideal reader is a 24 year old male , who enjoys the finer things in life, he enjoys consoles and spends alot of money on clothes and uses the internet alot of the time, he enjoys music and especially the rock genre. He enjoys going out with friends.

Also another magazine that is similar to the magizine that I intend to base my magazine on is , Kerrang! The readership of this magazine is that in ABC1 there are 239,000 people that read the magazine 178,000 C2DE, so this tells us that this is quite a broad magazine , ie a doctor , also this magazine, in the age group form 15-44 there are 378,000 people that read it where as in the 45+ section there are a mere 39,000 so this can also tell us that they must be targeting the market of 15-44 , as most of there sales are more for the ages between that bracket. also from this infomation you can see that 290,000 people who buy the magazine are men , and only 127,000 are women , so this can be that it is quite male and female based but more towards the male gender so this all contributes to the target audience .

So for this my ideal reader , Barry Priaulx , is a male who is around 18 , he also may not be very doing well as this is quite a cheap/easy to read magazine so it could be aimed at students who enjoy the music scene. most of the people who read this magazine enjoy music and get the magazine to find out about music so it is a very broad magazine so could be a high end doctor or could be a lower end student.